Allience

Victorinox is a truly global brand. Its history began in 1884, when Karl Elsener opened a knife workshop in the Swiss city of Ibach. In 1891, Elsener co-founded the Swiss Association of Knifemakers, which tried to compete with colleagues from the German city of Solingen. Although they did not succeed, Karl managed to get an order from the Swiss army to supply soldiers' folding knives. And in 1897, Elsener patented a product known throughout the world to this day: an officer's and sports knife, the Swiss Army knife.

Today, the company produces not only world-famous folding knives, but also high-quality knives for household and professional use, wristwatches, travel gear and perfumes.

In 1989, the company presented its first watch collection in America under the Swiss Army brand. Their design was inspired by the famous Swiss Army knife, and this became the main signature style of the company. Swiss Army watches combined functionality, reliability and classic design