While the factory claims to have been in continuous production since the late eighteenth century, the brand has only recently begun to command attention worthy of its heritage. The brand, acquired in 2004 by Miguel Rodriguez of the Festina Group, has recently (2007) appointed Marc Bernhardt as CEO of Perrelet, and under his direction the company has released a few highly regarded watches. These include watches with retrograde, jumping hour, and double-rotor complications.
In terms of pricing, Bernhardt has positioned Perrelet in the lower middle of the luxury market, with most of their recent releases priced between five and ten thousand (US) dollars. Their upper-range watches featuring costlier complications, such as tourbillons or minute-repeaters, typically retail in the thirty to forty thousand (US) dollar range. In 2009 Rodriguez appointed Fausto Salvi as CEO of Perrelet.