TAG Heuer is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH Moët Hennessy • Louis Vuitton. The company motto is «Swiss Avant-Garde Since 1860». In addition to watches TAG Heuer produces glasses and cell phones. The TAG Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland, patenting his first chronograph in 1882. In 1887 Heuer patented an ‘oscillating pinion’ still used by major watchmakers for mechanical chronographs. TAG Heuer is a proud member of the Fondation de la Haute Horlogerie (FHH) gathering the 30 most prestigious watch brands of Switzerland, selected for their know-how, heritage and exceptional quality of the Haute Horlogerie products.